Ten Schwob Books for Dutch Readers
The Schwob Bookstore Campaign of this Winter
For the second time Schwob and ten Dutch publishing houses join their efforts to present the ten best unknown classics published this winter to readers. From January 15th until March 7th these ten titles will be laid out on tables and in shop windows of more than a hundred Dutch and Flemish bookstores. At the campaign launch Schwobfest on February 1st ten literary ambassadors - critics, writers, translators - are pitching their favorite winter-classic in Haarlem.
In early 2013 the Dutch Foundation for Literature invited editors and publishers from eleven publishing houses to investigate ideas for the shared promotion of published Schwob titles, aimed at readers. After several meetings, the publishing houses, with the Dutch Foundation for Literature as coordinator, launched a pilot for a Schwob campaign in Dutch bookstores in the summer of 2014.
Schwob books are often the secrets of a bookstore, and we wanted to create a guide for readers to the best rediscoveries currently available. We selected ten recently published rediscoveries that we consider essential reading and promoted them as a group with the line ‘Get to know the Classics – ten rediscoveries for this summer’.
When we approached a number of bookshops in the Netherlands and Flanders to ask if they would consider supporting this campaign and creating a visible spot in their stores for these titles, whether in the store itself or in their shop windows, eighty enthusiastic bookshops replied immediately.
Together with these bookstores we developed promotional material that would work for them and produced thousands of flyers, stickers and bookmarks, posters and banners.
By now, we are working on the second campaign - the ten rediscoveries for this winter and more than a hundred bookshops are joining the initiative.
The ten Schwob books are: Georges Perec - La Condottiere Werner Bräunig - Rummelplatz Yannis Kiourtsakis - Double exile Jirí Weil - The Heartbeat of Moskow William Faulkner - Absalom, Absalom! Mohammed Mrabet - Love with a few hairs Sinclair Lewis - Babbitt Hans Keilson - Diary 1944 Simone de Beauvoir - Misunderstanding in Moskow John Fante - Wait until Spring, Bandini